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Xyience sold, ends sponsorship of UFC
Xyience has long been a sponsor and supporter of the UFC and some it’s most high profile athletes, but today will not longer be an official sponsor.
CP
Chris Palmquist
Xyience has long been a sponsor and supporter of the UFC and some it’s most high profile athletes, but today will not longer be an official sponsor:
Multiple beverage industry trade outlets reported last week that Xyience had been sold to Big Red, Inc. of Austin, Texas. As a part of the transaction, the Xyience brand will no longer be an official sponsor of the UFC.
MMA Payout has confirmed the sale from two independent sources.
Xyience was established in 2004 in Las Vegas and had become one of the more visible brands within the UFC. It also sponsored various UFC fighters, notably Ronda Rousey.
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