Will UFC 170 put MMA on the path to main stream?
Yahoo’s Kevin Iole argues that UFC 170, featuring three former Olympians might be a good push in the direction of main stream status for mixed martial arts.
The goal of the UFC, Dana White, and Lorenzo Fertitta has always been to build the UFC into a global brand and a main stream sport across the world. It hasn’t quite got there yet, but Yahoo’s Kevin Iole argues that UFC 170, featuring three former Olympians might be a good push in that direction:
In the short-term, the impact of having these Olympians on one card may be simply to sell a few extra tickets and pay-per-views to UFC 170. It could also just be a curiosity.
The real impact though may not be felt for 10, 15, even 20 years later, when athletes who were inspired by Rousey and McMann to learn the sport turn professional and begin their own journeys.
From that perspective, UFC 170 might be viewed as the night that put MMA on the path to mainstream status.