White: UFC 168 PPV biggest ever…in some ways
UFC 168 was the most anticipated PPVs of the year, featuring a rematch between Chris Weidman and Anderson Silva for the UFC middleweight title.
UFC 168 was the most anticipated PPVs of the year, featuring a rematch between Chris Weidman and Anderson Silva for the UFC middleweight title. Early PPV estimates have the event over a million buys, which isn’t the best ever, but the event is maybe the most successful ever according to UFC President Dana White:
It was a great way to end the year, UFC President Dana White told MMAjunkie earlier this week (skip to the 9:35 mark of the above video). I knew it, though. I said it before. You don’t hear me going into every event saying this is going to be the biggest one we’ve ever done.
But by fight week, White said the company was expecting to see big numbers. Despite the show taking place just three days after Christmas, when many fans are offline and focused on non-MMA interests, White said he could sense a worldwide interest in UFC 168.
If you watched the lead-up to that week, the buzz – not just in Vegas but all over the country and all over the world in Brazil and all these places – it felt like it, anyway, White said of UFC 168. I knew it was going (to be big), and it delivered. It was a great night.
It was the biggest one ever – in some ways, he said.