White: Despite early struggles, ‘TUF: Live’ positioned well on FX
That said, UFC president Dana White isn’t ready to push the panic button just yet. “Far from it,” White told…
That said, UFC president Dana White isn’t ready to push the panic button just yet.
“Far from it,” White told MMAjunkie.com. “Spirits are high around here. Everything is good.”
Despite the trends, White said both he and FX executives are comfortable with the early results.
“There’s so many things that are involved in those numbers,” White said. “I didn’t expect to jump on FX and do 3.5 million viewers right out of the gate. But here’s the thing: The format is awesome. It’s perfect. We’ve got a great season, and we’re going to build this thing.
“Believe me, the way that FX deals with their programming and how they handle it, they’re so analytical. These guys are like [expletive] rocket scientists how they break this stuff down and look at it. Trust me, everything is positive over there.”