White: Aldo/McGregor most expensive fight ever
Dana White: “I’m gonna go out there and say, we probably spent more money promoting this fight than we have ever spent on any fight in UFC history.”
The UFC is one of the best run promotional machines in combat sports. And never has that machine spent as much time and as many resources in promoting the UFC 189 title fight between Conor McGregor and Jose Aldo:
“Personally, I think this is the biggest fight of the year. This is a fight the world will be watching. When you have a fight where countries, literally countries care about the fight, it’s a big deal. All of Brazil will be watching (Aldo) defend his title, all of the UK will be watching. And then you have Canada, the United States, Australia… It’s a big deal fight. It’s a big enough deal that we are doing this world tour. I’m gonna go out there and say, we probably spent more money promoting this fight than we have ever spent on any fight in UFC history.”