The UFC recently sold to WWE/IMG for over four billion dollars. Many fans speculated that the sale was indicative of the current management knowing the UFC had ‘peaked’.

But UFC President Dana White, who recently gave an extended interview to the Bangor Daily News, refuted those naysayers, and adamantly stated this is only the beginning for the UFC and it’s new partners:

Do you know how many times I’ve heard, ‘Oh my God, the Chuck Liddell era is over, Chuck Liddell is retiring, what’s the UFC going to do? They don’t have stars anymore,’ said White. Or, ‘Oh my God, the GSP [Georges St-Pierre] era is over, what are they going to do without GSP?’ Or, ‘Oh my God, the Anderson Silva era is over, what are they going to do without Anderson Silva?’

They say the UFC has peaked — and we just sold it for 4 billion dollars. I can’t read this stuff or listen to these morons who talk about it. They know nothing about the business and they don’t understand how it works. We do.

White envisions the new ownership group expanding the UFC’s reach across numerous media platforms and ultimately guiding the promotion into an even more prominent position within the global sports spectrum.

First of all, Frank and Lorenzo and I obviously did a good job in building this sport and everything else, but at the end of the day we’re not media guys, he said. These guys are real media guys, this is what they do. This is what they’re the best at.

Go back and look 15 years ago, when I used to say wait until you see where we take the UFC in the next 10 years. Now wait until you see where me and my new partners take the UFC in the next five years. It’s gonna blow everybody’s minds.

source: bangordailynews.com