UFC valued at $1.65 billion, brand $440 million
Today Forbes magazine released it’s list of the forty most valuable sports brands in 2014, and MMA leader the UFC landed at number ten on their list.
Today Forbes magazine released it’s list of the forty most valuable sports brands in 2014, and MMA leader the UFC landed at number ten on their list:
The most valuable sports business brand is Nike, worth $19 billion by my count, $1.7 billion more than last year. In other words, if the athletic apparel company had a different name, its market value would be $52 billion instead of $71 billion. For businesses that are not publicly traded, or are subsidiaries of another company, the brand value is the difference between the estimated value of the business brand and what the value of a similar business is worth.
For example, the UFC is a new member of the Fab 40. The estimated value of the mixed martial arts promotion company is $1.65 billion (15 times earnings before interest, taxes, depreciation and amortization), while the average business with the same profitability would be worth $1.21 billion (11 times operating income). The UFC brand is worth $440 million ($1.65 billion minus $1.21 billion).