UFC to open gyms with star fighters, starting with BJ Penn in Waikiki
Today, they announced the UFC Gym in Hawaii, UFC vice president of community relations Reed Harris told MMAWeekly.com. And it’s…
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Today, they announced the UFC Gym in Hawaii, UFC vice president of community relations Reed Harris told MMAWeekly.com. And it’s going to be a partnership between the UFC, the gym people, and also B.J. Penn. I think that’s also something we’re going to be seeing more of is the UFC partnering with signature fighters in their areas or the cities where they’re from or training in. This is really about the brand and what it’s going to be doing. The UFC brand is going to be, as we’ve seen over the last few years, in the next few years, we’re going to see this brand grow internationally. Even with the gyms, et cetera, we’re going to see product everywhere.
Plans are in the preliminary stages for the gym’s opening, but early indications show that the gym will be available to the Waikiki, Honolulu, Hawaii community some time in early to mid 2012.
Now, it’s going to be the B.J. Penn-UFC Gym. I’m very excited, Penn said while attending the Corona UFC Gym grand opening. I got my name on a building in Waikiki. I’m happy.
What makes me very proud to be a part of this thing is that the company involved in putting the UFC Gym on (is) very community (oriented), Penn said. That’s a big thing for me when I get involved with something in Hawaii.
