UFC reveals ‘most expensive promo ever’ for UFC 189

Today the UFC released the first official promotional commercial for UFC 189 featuring the featherweight title fight between Jose Aldo and Conor McGregor.

The commercial was produced by Digital Domain, a visual arts company that has won seven Academy Awards and has done special effects for giant Hollywood movies.

Dana White said: “It’s the most expensive commercial we’ve ever shot, but without a doubt the most bad ass commercial we’ve ever done.”