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UFC on Versus: Gate & Attendance

The Staff at MMAJunkie are reporting that the UFC’s debut show on Versus at the 1stBank Center in Broomfield, Colorado…

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Chris Palmquist
March 22, 2010 · 1 min read
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The Staff at MMAJunkie are reporting that the UFC’s debut show on Versus at the 1stBank Center in Broomfield, Colorado sold 6,443 tickets for gross gate revenue of $568,125.

The UFC’s first-ever event on Versus, UFC on Versus 1: Vera vs. Jones drew a sell-out crowd of 6,443 attendees for a live gate of $568,125 according to UFC president Dana White.

Payout Perspective:

The gate is a solid result for the UFC, but it didn’t exactly match the strength of the card on paper (or by actual performance). Somehow I have a feeling that if Jones headlines another UFN-type card he’ll likely surpass the existing gate record of $753k. Although, at this point I’m inclined to think we’ll only get to see him on PPVs from here on out.

Interesting to note some of the discussion in our Payout Perspective. The UFC paid out $200k in disclosed bonuses, alone – factor in payouts and production costs (plus other revenues) and they probably didn’t make a killing on this fight.

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