UFC iPhone app now available

Ultimate Fighting Championship App Now Available on App Store

UFC and MobiTV Bring the Octagon to the iPhone and iPod touch; live streaming of UFC 103: FRANKLIN vs. BELFORT

UFC and MobiTV today announced the availability of the Ultimate Fighting Championship App on the App Store. Powered by MobiTV the app features live Pay-Per-View content and in-app purchasing of live events. The first fight featured will be the live stream of UFC 103 on September 19, featuring former UFC Middleweight Champion Rich Franklin vs. former UFC Light Heavyweight Champion Vitor Belfort at the American Airlines Center in Dallas.

In addition to live Pay-Per-View events, fans of the world’s fastest-growing sports organization can also use their iPhone or iPod touch to follow their favorite UFC athletes with exclusive video-on-demand stories, interviews, breaking news highlights, weigh-ins, Octagon Girl bios, and view the schedule for upcoming UFC events.

“The UFC has changed the sport of fighting forever, and now we’re doing the same with how it’s viewed,” said Dana White, UFC President. “This app for iPhone and iPod touch brings fans even closer to their favorite fighters and the action they love, allowing them to tune into live UFC fights and exclusive behind-the-scenes action no matter where they are.”

“Bringing UFC, the world’s largest Pay-Per-View event generator, to the revolutionary iPhone and iPod touch is a great coup for MobiTV and a reflection of consumer demand for more targeted mobile video apps,” said Charlie Nooney, Chairman and CEO of MobiTV. “With this UFC partnership, MobiTV continues its leadership in the mobile media market, delivering top-flight content for an unmatched consumer experience.”

The Ultimate Fighting Championship App is available for $0.99 from the App Store on iPhone and iPod touch or at http://www.itunes.com/appstore/. Users can purchase the UFC 103 Pay-Per-View event through the app for $44.99.