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UFC inks four year distribution deal in India
The Ultimate Fighting Championship has signed a four-year distribution with Multi Screen Media in India. MSM is a subsidiary of…
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Chris Palmquist
The Ultimate Fighting Championship has signed a four-year distribution with Multi Screen Media in India.
MSM is a subsidiary of Sony Pictures Television and will broadcast UFC programming on a new sports channel called SIX.
When we went to India over a year ago, I felt the market held enormous potential for the UFC, said UFC CEO Lorenzo Fertitta in the official release. India has a long history of martial arts and traditional wrestling like Kushti. Indian athletes have also demonstrated world-class levels in combat sports as evidenced by the country’s 2008 Olympic medalists in wrestling and boxing.
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