UFC in 3D at 300 theatres starting Super Bowl weekend
Early this year Sports Business Daily reported that for the first time, a UFC card would be been able to…
Early this year Sports Business Daily reported that for the first time, a UFC card would be been able to be viewed in 3D. It was a UFC on Versus” fight card, broadcast in 3D by Versus The 3D telecast will have a completely different production crew and equipment from Versus’ regular HD production. Todd Harris and Kenny Florian will be the announcers on the 3D broadcast. Versus also plans to run several commercials on its HD telecast in a split-screen format alongside footage from the locker rooms and the fighters’ entrance to the Octagon.
Now the 3D experience is coming to select theatres.
UFC officials today announced the promotion has partnered with digital theatrical distribution company Cinedigm Digital Cinema to bring the 3D UFC events to 120 theaters across the U.S.
The UFC’s next Super Bowl weekend show, which takes place Feb. 4, is the first of four annual events that is part of the agreement.
“By partnering with Cinedigm, we’re taking the UFC viewing experience to a whole new level,” UFC president Dana White explained. “For the first time ever, fight fans can watch a UFC pay-per-view card in 3D at theatres across the country. We want UFC fans to have the best viewing experience possible, and now they get a chance to experience major UFC pay-per-views in 3D.”
In 2010, the UFC put events in more than 300 nationwide theaters as part of a deal with the NCM Fathom entertainment company. Those events aired in high-definition, but not 3D.
For more information on ticketing and locations, check out ufc3d.cinedigm.com.
