UFC Fight Night 21 averages 1.6 million viewers
Wednesday’s broadcast of UFC Fight Night 21 on Spike TV earned an averge audience of 1.6 million viewers, station executives…
Wednesday’s broadcast of UFC Fight Night 21 on Spike TV earned an averge audience of 1.6 million viewers, station executives today announced.
The March 31 broadcast peaked with 2 million viewers, who tuned in for Kenny Florian’s third-round submission win over Japanese import Takanori Gomi.
The broadcast was the No. 1 rated program in its timeslot among men 18-49.
Payout Perspective:
The average rating draw for a UFN show is fairly close to 1.5 HH, so the ratings for UFN 21 are on par with what the UFC should expect from a show like this. I happen to think it’s a pretty good result for the UFC considering this event was largely lost in the fog where promotion was concerned due to UFC’s debut on Versus, UFC 111, and UFC 112 all drawing greater attention from the UFC and the media.
Moreover, the sole attraction on the card was really Florian vs. Gomi, and it showed in the quarter ratings. Unlike the live gate where Florian vs. Gomi was the source of a strong draw in total, on television the fans only tuned in for the big fight.
Be sure to check MMAPayout.com’s Blue Book for a fairly complete list of MMA television ratings.