UFC Event Posters
The UFC has just released their latest event poster for UFC 105 , and it’s inspired MMAPayout.com to delve a…
The UFC has just released their latest event poster for UFC 105 , and it’s inspired MMAPayout.com to delve a little more deeply into the creation of effective marketing tools such as the event poster.
Payout Perspective:
The bad posters that seem to plague lower level MMA shows across North American largely fail to consider the following principles that the UFC almost always adheres to:
1. The UFC logo is very prominent: it’s nearly always in the middle of the poster, and highly visible.
In putting the UFC logo front and center, the UFC is emphasizing its own brand above everything else. Why? It’s important to the company to expand the brand, and their baseline, so that regardless of who’s fighting, they can draw numbers on the PPV.
It’s equally important for small scale promoters to build their brand. The name of your organization and its logo have to be visible on the poster.
2. Plain backgrounds: almost always a white or a black.
There’s a tendency to use fancy colours on some promotional posters, but white and black are almost always the most effective backgrounds because they don’t take the attention away from the more important aspects of the message.
3. Organization: there might be a lot going on in some of these posters, but it’s always organized in a fashion that’s easily digestible.
They can fit five or six fighters onto one poster because they use space efficiently and in a way that makes sense to the viewer (the 105 poster is a great example).
4. Information: the purpose of a poster is to promote the event, and thus the consumer needs the relevant information of where, when, and how to watch/attend in order to fulfill that purpose. The UFC always tells its viewers where, when, and how in an easy format.
Moreover, the information is always relevant. If there’s too much information or, more accurately, too much miscellaneous information, the message gets lost.
5. Consistency: the UFC always has a consistent feel or look to its posters that aids in the brand building process.
There’s a constant association that never leaves the mind fo the consumer. The fan knows what to expect and can easily recognize a UFC poster because it more often than not contains the same set of ingredients. That’s important to any brand.