We decided to take a look at website traffic statistics for UFC.com from the various leaders in the website analysis…
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Chris Palmquist
October 7, 2011 · 1 min read
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We decided to take a look at website traffic statistics for UFC.com from the various leaders in the website analysis business. It’s important to keep in mind that data from these analytic sites isn’t 100% accurate, but it does expose some useful directional trends.
Quantcast
We see a fairly steady decline in traffic over the past year. In the latter part of 2010 the site traffic was trending around the million user mark. In early 2011, those numbers dropped off substantially and have since leveled out at around 500k over the summer.
Google Trends
From the start of 2011 until August,, we can also see a decreasing traffic pattern emerge, albeit at a lesser rate then what Quantcast reports.
Alexa
Sept.2010-Sept.2011). Alexa doesn’t report the amount of visitors like Quantcast and Google, instead they estimated the percentage of global internet users who visit a website. Keeping in line with Quantcast and Google reports, Alexa also indicates a drop in visitor traffic over the past year.
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These results are indicative of the kind of 2011 the UFC has had with PPV buyrate averages falling and television ratings on a bit of a decline. We can now see some decrease in the promotions Internet based audience.
It’ll be interesting to see if there is a rebound in website visitors as the year comes to a close. The UFC’s top two PPV draws of Brock Lesnar and Georges St. Pierre are set to fight and we’ll see the Velasquez/Dos Santos Heavyweight Championship for the debut on FOX which should generate lot’s of buzz and publicity. The year should finish off strong and all the numbers rebound.
