UFC co-founder relaunching X-Arm
Mark Twain was the greatest writer in US history. Then he invested in a worthless automatic typesetting machine called the…
Mark Twain was the greatest writer in US history. Then he invested in a worthless automatic typesetting machine called the Paige Compositor, and eventually filed for bankruptcy.
Joe Louis was perhps the greatest fighter in US history. Upon reitement, he launched a competitor to Coca-Cola called Joe Louis Punch, and other equally unlikely ventures, and eventually filed for bankruptcy.
Art Davie co-founded the world’s fastest growing sport. Now, on Indian land outside hte conrol of regulators, Davie and his partners Alan Winters and Wyndam Chow have announced the re launch of X-Arm – MMA, while wrist wrestling, with the hands duct taped together.
“We’re doing things in a non-traditional way, and we think there will be some unique things that are really interesting to MMA fans,” Davie told MMAjunkie.com. “We see this as different but within the combat-sports entertainment space.”
“What everybody saw with XARM back a couple of years ago (initial lauchn was in 2008) was a pretty primitive version of where we’re headed with it,” Winters said. “The technology that we’re going to build into this is going to be really interesting because you don’t see it anywhere else.”
“We fancy this as the first sport really created for digital media,” Winters said.
The trio of Davie, Winters and Chow isn’t going about the relaunch of XARM by themselves. They sport has the support of Endomol USA – the North American division of a global entertainment company responsible for a number of high-profile television series including “Big Brother,” “Deal or No Deal,” “Wipeout,” “Extreme Makeover: Home Edition,” “Fear Factor” and “1 vs. 100.”
“I’m very excited with what we’re doing,” Winters said. “We’re enormously thrilled with what we’re doing with Endomol. They’re in 31 different countries. They’ve acquired 80 separate companies. They’re a serious player in the entertainment business worldwide, and they have really made a commitment to what we’re doing.”
Live XARM events are scheduled to commence in the first quarter of 2012, but an online game – Chow’s area of expertise – is targeted to launch this year (and perhaps as soon as October). The team promises a gaming experience as revolutionary as XARM, utilizing training and fight videos delivered via online interfaces. Winters said the company is currently seeking seven different patents for what they’ve developed thus far.