UFC already making huge impact on FuelTV
Here are some key points (from an official press release distributed earlier today): Sunday, January, 2012 was the second most-watched…
Here are some key points (from an official press release distributed earlier today):
- Sunday, January, 2012 was the second most-watched day in network history with Total Day average up +378% vs. the January 2011 Sunday average.
- FUEL TV had its highest-watched Primetime night ever, up +493% vs. the 2011 Sunday average.
- The top show of the day was “UFC Bad Blood” at 7:00 PM ET. It was the fourth most-watched show on FUEL TV among Households since the network became nationally rated.
George Greenberg, FUEL TV’s Executive Vice President and General Manager, felt that the New Year’s marathon was the first step of many exciting steps to come for the partnership:
“FUEL TV’s New Year’s Day Marathon of UFC programming was essentially Day 1 of FOX’s seven-year relationship with the UFC. We are confident that this exceptional and powerful programming, our cross-network promotional strategy, along with a great working relationship with UFC management, will continue to drive growth for UFC and FUEL TV over the long term.”