On Tuesday at 10:00 a.m. the UFC and Reebok jointly unveiled the new UFC Fight Kits. Technically, it was 10:17, due to technical delays.
As always, Twitter reacted, sometimes with wit:
Giblert Melendez @GiblertMelendez
My name is Giblert Melendez. My nickname is Le Nino. I fight in the Utlimate Fighting Championship. Buy my shirt. #Giblert
Things began with great fanfare …
UFC @ufc
Fighters have arrived! Tune in now for the #UFCFightKit unveil!
Michael Stets @Michael_Stets
Dana: “We’ve had a lot of historical moments over the last 15 years and this is definitely a big one for us.”
Damon Martin @DamonMartin
Here’s the new male kit. #UFCFightKit
Damon Martin @DamonMartin
And the women’s version #UFCFightKit
Ariel Helwani @arielhelwani
It appears as though we’re about to witness a UFC-style fashion show of sorts. Starting now.
Angela Hill @AngieOverkill
I LOVE how natural these interactions are
Damon Martin @DamonMartin
This is the most awkward thing.
Mike Bohn @MikeBohnMMA
Wouldn’t be opposed to them toning down the insane lighting and seizure-inducing graphics so I can actually see the Reebok kits.
Dan Hardy @danhardymma
It’s all a bit #Zoolander
Coach Kavanagh @John_Kavanagh
•Did @TheNotoriousMMA nearly drop Reebok’s general manager on stage with a sidekick there? #UFCFightKit #launch gear looks great!
•Truly shocked twitter so negative about #UFCFightKit it’s normally such a place of positivity and rational discussion 🙂
Jeremy Botter @jeremybotter
I actually like the idea of a champions kit, all in black, with the champions logo. I like that a lot.
Cody Gibson @TheRenegade559
I’m just waiting for Ben Stiller to pop out w/ some Blue steel type stuff.
MMA mania @mmamania
Hey who’s the lady in the Snuggie?
Dann Stupp @DannStupp
•I can’t wait to see the uniforms once they turn the lights on.
•Did she drop the mic? She should’ve dropped the mic.
•All in all, not bad. Uniforms kill the individuality of fighters, but if you’re going to do them, could do worse.
Jordan Breen @jordanbreen
This looks and feels like some kind of bizarre mixed martial arts mock United Nations held at a nightclub in dubstep hell.
Yellow Power Ranger @Sugarhigh5me
Shush. Uniforms are awesome. #UFCFightKit
Submission Radio @SubmissionAus
Why didn’t Reebok just stick w/ the original prototype? Probably would’ve had less criticism.
Octagon Sports @Octagon_Sports
@MMARoasted
Dan Hardy @danhardymma
Have I been spelling it wrong this whole time? No wonder I can’t touch my toes… 😉
Suzanne Davis @SoozieCuzie
Finally I can stop using men’s sports bras
Las Vegas Fight Shop @LVFightShop
One thought.. I never…EVER want to hear a customer complain about $58 for an Affliction walkout shirt again!
Matt Brown @IamTheImmortal
Mixed reactions, but my father in law is all about my @ufc jersey. ESP cause it has @Patriots colors too. Gotta get him an XL @Reebok
Big Ben Rothwell @RothwellFighter
guy just lost his fight, now they make him put that on….
‘Rowdy’ Bec Rawlings @RowdyBec
Yo @Reebok my name is BEC.. only my mother can call me Rebecca
Tom Lawlor @FilthyTomLawlor
•never once have I been announced as Thomas Lawlor. Thanks for putting fighters at forefront of the clothing.
•No offense but if anyone pays $95 for a shirt with my name on the back you’re an idiot.
•If some of the Reebok money went to administration costs for crew in charge of the gear then they got a low ROI at this point. Infuriating
Dave Doyle @davedoylemma
Somewhere over at Reebok HQ, their social media guy is scrolling through Twitter mentions and thinking “the hell did we get ourselves into?”
Mike Bohn @MikeBohnMMA
Can someone tweet something positive about Reebok uniforms so my Twitter reactions don’t look like I exclusively follow negative assholes?
Josh Samman @JoshSamman
I have really, really enjoyed the MMA media reaction to today’s fashion show. Also, I think my tongue is bleeding.
Robert Sargent @MMARising
Well, #UFCFightKit is trending high on Twitter. Unfortunately for the UFC and Reebok, nearly every comment about it is negative.
