THQ disputes ‘UFC: Undisputed’ game sales
THQ’s “UFC: Undisputed” video game shipped over 3.5 million units after its release in May 2009. But “Undisputed 2010” hasn’t…
THQ’s “UFC: Undisputed” video game shipped over 3.5 million units after its release in May 2009.
But “Undisputed 2010” hasn’t fared quite as well: the game has shipped 2.6 million copies, a fairly sharp decrease in interest. THQ Marketing Director Jon Rooke blamed the logjam on the success of Rockstar’s “Red Dead Redemption,” which allows players to roam the Old West and shoot rather than tackle opponents.
Perspective is everything. Considering “2010” made only minor adjustments to game play, moving another couple of million copies in a new calendar year is impressive. But the danger in hustling out a sequel is that you’re giving buyers the impression future versions will be more or less carbon copies.