Strikeforce on CBS vs UFC 110 replay on Spike ratings
The extended demographic ratings are in and Spike TV is claiming victory, at least where the M18-34 category is concerned….
The extended demographic ratings are in and Spike TV is claiming victory, at least where the M18-34 category is concerned.
Spike’s UFC 110 replay that aired last Saturday night earned a 1.0 HH rating off an average audience of 1.4 million. It also drew a 1.4 in the M18-34 and 1.2 in M18-49 in the key demographics. By contrast, Strikeforce earned a 1.0 HH rating with 2.63 million viewers, but only a 1.26 in the M18-34 and 1.5 in M18-49 demographics.
Payout Perspective:
Spike is usually pretty quick to distribute a release if there’s some way they can spin the results in their favor. However, I’m not sure anyone is going to argue that Strikeforce’s ratings aren’t poor. There’s not much spin here.
Yet, there is some bright side to Strikeforce’s ratings disappointment in the sense that its M18-34 ratings surpassed the average rating that CBS usually garners from its Saturday night primetime slot (1.26 is better than the .7). But is it enough?
It seems pretty likely that CBS will be inclined to cut the cord, here. The 1.26 isn’t that much greater than a .7, and the backlash/risk associated with Strikeforce’s brand of MMA probably isn’t worth the trade-off.
