Spike TV sets series record for UFC 109 prelims

SpikeTV has announced that the UFC 109 Prelims drew the highest rating of the series last Saturday, earning a 1.2 HH rating which was good for an average of 1.7 million viewers. The programming also scored well in the M18-34 and M18-49 demos with each scoring a 1.6 rating.

Here’s a breakdown of the ratings thus far.

Payout Perspective:

I think it’s interesting to see the progression these Prelims have made. They’re still a work in progress in terms of content and scheduling, but the ratings are growing despite the variable presence of known commodities. The UFC is essentially leveraging its brand equity in order to build its fighters (and its own PPVs).