Spike to counterprogram UFC on Versus this Sunday?
MMA Junkie reports that Spike TV will air a marathon of UFC programming featuring Nate Marquardt. The shows will run…
MMA Junkie reports that Spike TV will air a marathon of UFC programming featuring Nate Marquardt. The shows will run opposite the live UFC on Versus 4 event featuring Marquardt in the main event.
The UFC and Spike TV are in the homestretch of a multi-year contract, but UFC officials have made no secret that they’re talking to numerous suitors. That means – after a six-year run – the UFC could permanently leave the Spike TV lineup for the first time
Payout Perspective:
A parting shot by Spike TV in what is likely a split with the UFC at the end of the year? The UFC will look for more money than Spike TV is willing to pay. With the continued ascent of media rights fees, the UFC is giving all impressions of the free agent athlete wanting to explore all options. That said, the counterprogramming by Spike TV will run during the UFC’s Facebook live stream, the pre-fight show on Versus and the event from Pittsburgh. While it may not take away a ton of viewers from the live event, its a sign that Spike TV will not be in the running for UFC programming in the future.
