Sonnen to Jones: Turn controversy into cash
If there is one piece of advice that former UFC fighter Chael Sonnen has for Jon Jones in dealing with his recent controversy, it is turn it all into cash.
If there is one piece of advice that former UFC fighter Chael Sonnen has for Jon Jones in dealing with his recent controversy, it is turn it all into cash:
“You just don’t quit,” said Sonnen. “You keep going. From a philosophical standpoint, controversy creates cash. If you get in a jam you’ve got to get in a room with smart people and start thinking. If you can’t turn controversy into cash then you’re missing a major opportunity.
“One of my philosophies is that I don’t apologize, but that isn’t a blanket answer. If you’re wrong, apologize, but apologize to the right people. You don’t owe everybody an apology or explanation. If you’re wrong, don’t be afraid to say that you’re wrong. The coverup is always worse than the crime. Take your lumps and you’ll move forward a lot quicker.