Sinister joins the Tapout, Silver Star, Hitman family of MMA brands
The mixed martial arts apparel space continues to coalesce under Authentic Brands Group. The New York based company on Wednesday…
The mixed martial arts apparel space continues to coalesce under Authentic Brands Group. The New York based company on Wednesday announced that it has added Sinister to it’s MMA brand line-up that already includes TapouT, Silver Start, Iron Star, and Hitman Fight Gear.
Sinister Brand LogoThis acquisition completes our mixed martial arts stable of brands that will now reach all tiers of distribution, said Jamie Salter, chief executive of Authentic Brands Group. Not only is Sinister’s distribution at Kmart and Sears highly appealing but they have a world-class partnership with Hybrid, one of the best-in-class apparel licensees in the business.
We’ve developed this brand with legendary MMA athletes over the last decade, said Ed Soares, previous owner of Sinister. We couldn’t be more pleased to put Sinister into the hands of Authentic Brands Group. We are confident they will grow Sinister while remaining loyal to the brand’s roots and consumers.