Rockhold new face of Ralph Lauren fragrance
Luek Rockhold: “When I was first getting excited about the opposite sex, fragrance was the thing. If you look good, you smell good and you feel good.”

Mixed martial arts has always been a little weird. Now that it’s mainstream, it’s still weird, but sometimes in different ways. For example, top UFC middleweight Luke Rockhold is the face of Ralph Lauren’s Polo Ultra Blue.
Polo Ultra Blue is a really really ridiculously good scent that embodies ultimate freshness for the sporting gentleman with notes of cedrat lemon, ambertonic, and salt minerals. The retail price is just $51 for a 1.35-oz Eau de Toilette Spray.
Rockhold discussed the fragrance with US Weekly Deputy Beauty & Style Director Beth Shapouri, who notes correctly that Rockhold, “hits every checkmark for ‘hunk’ we can think of.”
“I’ve always been a fan of Ralph Lauren and fragrance in general,” explained Rockhold. “When I was a kid, when I was first getting excited about the opposite sex, fragrance was the thing. If you look good, you smell good and you feel good. Back then I got into Clearwater and Hugo. I’ve always been in touch with it. And in the fight world, grooming is a big part of the process, so it all makes sense.”
In a first for the sport, Rockhold was asked if he wears fragrance when he’s fighting
“I try not to,” he admitted. “You have to focus. Actually, I was supposed to fight a guy back in the day. He didn’t shower specifically to throw off his opponents. Thank god I got injured, and I couldn’t fight the fight. I was so worried about it. I was like Oh my god I heard about this guy. It was the worst ever.”
Not mentioning any names, but Matt Lindland.
“I think it’s important to be subtle, sweet and powerful,” explained Rockhold. “That’s why I’ve aligned myself with this brand. It feels right. It feels fresh. It smells fresh.”
Ralph Lauren’s Polo Ultra Blue Steel is on special offer now at Macy’s!
