Rise of a Salesman: Joe Cavallaro and the WCF
With more and more states regulating the sport of mixed martial arts, there will be plenty of new promotions trying…
With more and more states regulating the sport of mixed martial arts, there will be plenty of new promotions trying to capitalize on the sports’ popularity. In different markets, there are different shows, and different levels of success for each promotion. In New England, World Championship Fighting has put its stamp down just a few miles north of Boston.
As WCF prepares for their seventh event on June 27 from the Aleppo Shriner’s Auditorium in Wilmington, MA, promoter Joe Cavallaro is a very busy man. Running the organization is a labor of love for Cavallaro, who is a product of the Boston area. After working as a salesman at Sun Microsystems for 10 years and having always been around the realm of fighting, Cavallaro is working diligently to put on another solid show.
Two straight years I’ve spent every waking hour that I’ve had, and that’s not me making it sound more than it is. It never, ever ends, said Cavallaro. In the morning, I roll out of bed, I go right into my office to check e-mails.