Less than a month after the UFC announced a landmark deal with Reebok, rumors are circulating that another deal, this time with Monster Energy is being negotiated:
Energy drink brand Monster could soon be seen in the UFC’s world-famous octagon.
According to multiple sources with knowledge of the deal, Monster is in advanced negotiations to enter a multi-year partnership with the UFC as an official sponsor. The partnership is worth more than $7 million dollars and puts the energy drink on the level of other major sponsors such as Reebok and Budweiser.
The sources spoke on condition of anonymity because they were not authorized to discuss the deal publicly.
