Reebook announces partnership with Jones & Rousey

Today Reebok announced an official partnership with Jon Jones and Ronda Rousey with a press release e-mailed to the Underground:

Reebok today announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC® World Champions Jon Jones and Ronda Rousey. The signings of Jones and Rousey follow the recent announcement of Reebok’s groundbreaking partnership with UFC, the world’s leading mixed martial arts organization, taking the global fitness brand’s commitment to the sport to an entirely new level.

Jones, the UFC Light Heavyweight Champion, and Rousey, the UFC Women’s Bantamweight Champion will be working closely with Reebok to help develop and launch the brand’s new range of UFC apparel, as well as a new collection of footwear and apparel specifically created for the more than 35 million people around the world who participate in combat training to stay fit. 

Not only are Ronda and Jon admired by millions of UFC fans, but they also are among the fittest, most disciplined athletes in the world, and an inspiration to the millions of people around the globe who train like fighters, said Matt O’Toole, President, Reebok. We’re looking forward to working with each of them and tapping into their insight and expertise to create world-class training products and fight gear.