Conor McGregor’s profile just keeps being raised. Today Reebok announced that has partnered with the Irish featherweight to build on the brands roster of UFC athletes.

Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces today its partnership with UFC featherweight contender, Conor McGregor. The signing follows the recent announcement of Reebok’s groundbreaking partnership with the UFC, the world’s leading mixed martial arts organization, and builds upon the global fitness brand’s impressive roster of UFC athletes which includes UFC women’s bantamweight champion Ronda Rousey, UFC light heavyweight champion Jon Jones, UFC lightweight champion Anthony Pettis, and former UFC welterweight champion Johny Hendricks amongst others.

Proving his potential truly is limitless, in two years Conor McGregor went from young up-and-comer to one of the most exciting athletes in the sport of MMA. Conor’s hard work, determination and confidence have gotten him to where he is today, said Reebok Brand President Matt O’Toole. His passion and his commitment to continual self-improvement are a true reflection of the Reebok brand.

According to UFC President Dana White, Conor is without a doubt one of the most exciting fighters we have ever had in the UFC.