Reebok to introduce new colors in UFC Fight Kits
According to a tweet for a writer at the Sports Business Journal, Reebok will be introducing a new set of Fight Kits that include a variety of colors in the design.
It has been less than a year since Reebok become the official apparel sponsor of the UFC and introduced it’s ‘Fight Kits’. The kits are made up of shorts and shirts that UFC athletes were to the cage and fight in.
The fight kits have been criticized by fans for their lack of design and singular look. Although UFC champions have a distinct look, all other athletes competed in one or two designs to differentiate them in the cage.
According to a tweet for a writer at the Sports Business Journal, Reebok will be introducing a new set of Fight Kits that include a variety of colors in the design.
https://twitter.com/Bill_KingSBJ/status/724678903311306752
Bill King of the SBJ followed up his tweet with a full story about the new line:
At last month’s Fighter Summit, athletes got their first look at a new version of the kit that is, in the words of Tracey Bleczinski, UFC senior vice president of global consumer products, more evolution than revolution — a jersey that takes some emphasis from the UFC logo across each fighter’s chest, adds color to the shorts, and broadens the color palate to allow fighters more choices.
Fighters will wear the tweaked look in competition beginning this July. In the works is a total overhaul scheduled
for 2017, expected to better fit the fashion preferences of the UFC fan base and embrace the individuality of its fighters. After that, the UFC expects a refresh every two years.
We have to understand the culture of the fighter and the fan and deliver products that are consistent with that culture, said Matt O’Toole, brand president at Reebok, which in December 2014 signed a six-year, $70 million deal to be the UFC’s exclusive uniform provider. I think that’s what you’ll see evolving season over season, [as we’re] understanding and connecting with that culture. It might be similar to how a surf and skate brand delivers an experience consistent with that culture.