Reebok moves on from Uno Card look
“Our design, product and research teams have spent countless hours talking to and working with the UFC athletes and MMA community.”
Arguably the single most baffling decision the UFC ever made was the Reebok Fight Kits that were made mandatory apparel for fight week. The Zoolander-like debut can be summed up in a single word – Giblert. And the look of the kits can be summed up in two words “Uno card.”
The design inspiration is inescapable.
Like countless fighters, The Montage King was not impressed.
However, two plus years on, the company has released a new line of apparel, and it looks solid. There will be a Fight Night Collection, as well as Legacy Series for fighters in title fights or PPV main events.
With the new UFC Fight Night Collection, we wanted to give athletes a product that meets the quality and performance demands that they depend on in the Octagon, but also offer them an opportunity to let their unique confidence and personalities shine through, wrote Reebok General Manager of Training Corinna Werkle in a press release.
Our design, product and research teams have spent countless hours talking to and working with the UFC athletes and MMA community to do just that. We are thrilled to debut our latest iteration of the UFC athlete fight night apparel with the new UFC Fight Night Collection and are committed to constantly reimagining and evolving the Reebok Combat collection to adapt to athlete requirements and appeal to UFC fans.
The Legacy series will be seen at Saturday’s UFC 215 on champs Demetrious Johnson and Amanda Nunes and challengers Ray Borg and Valentina Shevchenko.
