The Irish are famous raconteurs, speaking often in metaphor. On the first stop of the four-day, four-city, three-country MayMac media tour, UFC lightweight champion Conor McGregor talked about his suit, the boxing match, and opponent Floyd Mayweather owing the IRS $22 million.
“He’s in a f***ing tracksuit,” said McGregor. “He can’t even afford a suit anymore. The Rolls is a 2012 outside. He is fucked. There’s no other way about it.
“As far as the fight, he will be unconscious inside four rounds. The movement, the power, the ferociousness, he has not experienced this. He’s fought people who have shied away from him. I don’t fear him. I don’t fear this limited set of fighting. This is a limited set of rules that makes this half a fight – a quarter of a fight. This isn’t a true fight. If this was a true fight, it wouldn’t even take one round.”
“How’s this suit look? … If you zoom in on the pinstripe it says ‘f*** you.’”
That last part is not a metaphor. If you zoom in on McGregor’s suit, it says f*** you.
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GQ‘s Matt Sebra reached out to David August Heil, CEO of the tailoring label David August which made the custom FU suit.
“Conor has been a longtime client and friend of ours and we’re deeply honored to be a part of this epic, historic story as it unfolds,” said Heil. “With a force in sports and fashion like Conor, it makes our job exciting to create unique looks that enhance his natural confidence and power. He’s a disrupter in everything he does and we’re intoxicated by his passion and drive.
McGregor finished the suit with a hot pink tie with Dorito knot, lapel flower, and a black-and-white micro patterned pocket square.
Mayweather’s sartorial quirk was a hat with 48 on it. Given that he is chasing 50-0 and has taken out a trademark on it, it didn’t entirely make sense. But he explained that it was a reminder of his 48th fight, the massive showdown with Manny Pacquiao.
Back in 2015, a report from Retail Excellence Ireland, the nation’s largest retail industry trade body, concluded that McGregor’s preference for suits sparked a 13% increase in men’s fashion sales in Ireland, and helped beat the recession. Are FU pinstripes the next big thing in fashion?
