MC Hammer starts MMA firm
Publicly, he may be most famous for his 1990 hit song U Can’t Touch This and for his Hammer Pants….
Publicly, he may be most famous for his 1990 hit song U Can’t Touch This and for his Hammer Pants. But 48-year-old MC Hammer has launched a new offering, catapulting him onto the mixed martial arts scene.
Hammer’s Alchemist Management, based in Los Angeles, is a management, promotion, marketing, and brand-building firm for MMA fighters. Hammer is the company’s CEO and has named Lex McMahon as President and Nima Safapour as Vice President of Business Affairs and General Counsel.
I’ve been a fan of combat sports for years, said Hammer. MMA is the fastest growing sport in the world and this is a great opportunity for us to launch a full-service management company. Alchemist Management will leverage its relationships and resources for the benefit of fighters, the sponsors, and the industry at large.
Alchemist Management will represent athletes who compete in UFC, Strikeforce, and other top MMA organizations. At launch, the company represents a variety of MMA talent, including Nate Marquardt, Tim Kennedy, Vladimir Matyushenko, Jorge Rivera, James McSweeney, Antoni Hardonk, Jared Hamman, Steve Magdaleno, Luke Stewart, and Alex Soto.