Koscheck: The WWE has been doing it for years
“I love that when I walk into UFC 121 with Cain Velasquez vs. Brock Lesnar, I get a bigger reaction…
“I love that when I walk into UFC 121 with Cain Velasquez vs. Brock Lesnar, I get a bigger reaction than when the main event is walking out.”
“I’ve done very well with my personality and being the so-called bad boy. It’s part of the entertainment factor; you have to have some value. If you don’t have any value, you can’t sell tickets, and you can’t put butts in seats. If you can’t do that, you’re useless.”
“You either have to have a character or just be a plain bad-ass fighter, but sometimes being a bad-ass fighter isn’t enough. If you look at the WWE, they’ve done it for years — building characters and storylines — and I think that’s a big part of our sport.
“If we had more guys in there with personality, I think you would see a lot more fans tuning in to watch them fight.”
“People always seem to want to watch a Josh Koscheck fight. They want to see me either get my ass kicked or they want to see me win. Either way, I don’t really care what people’s opinions are of me. I’m not here to make friends; I’m here to make money and win championships, and that is the opportunity I have Saturday night.”