Japanese vs American MMA event posters
Japanese MMA Event Posters Earlier in the week MMAPayout.com used the release of the UFC 105 poster as an opportunity…
Japanese MMA Event Posters
Earlier in the week MMAPayout.com used the release of the UFC 105 poster as an opportunity to evaluate the quality and effectiveness of the UFC’s poster design. The common themes among the posters were: 1.) brand focus, 2.) effective background use, 3.) organized presentation, 4.) critical information visible, and 5.) consistency.
To draw a bit of a comparison, I’ve attached some of the posters for Japanese MMA promotions (including Pride, Dream, and Sengoku)
Payout Perspective:
It’s important to realize that there exist a number of differences between the American/Western and Japanese consumers that impact how these posters are designed. What’s effective in one market may not be as effective in the other (e.g., Dream 11 might not be a template for North American promotions).
The Japanese posters have some great design concepts, and generally exhibit a higher level of creativity. However, they’re not as consistent at delivering a brand message as some of the UFC posters in the earlier piece.
Certainly, though, the Pride GP 2006 poster is probably right up there with UFC 94 as one of the coolest posters ever.
Make every story count.
Join XP Passport to earn XP as you read and build your martial arts profile.
More coverage
UFC Vegas 123 preview: Moicano and Nolan headline a Halloween card where the main event odds have already flipped, and Julian Erosa fights for the last time
Four straight losses, a split from City Kickboxing, and a promise of blood in the sand. The former two-time middleweight champion says he has his motivation back.
