Introducing the…UFC ear?

Every now and again an article or video makes you go ‘WTF?’ Today while perusing Facebok we came across this interesting video from the Africa Agency. That video was six months old, but we just saw it for the first time and thought is this serious?

A quick Google search came up with no products for sale, but the video claims it is an officially licensed product from the UFC. A quick forum search came up with no threads discussing the video and/or product.

So is this just clever marketing or is this actual product coming to market?