Inside the Brand: Diamond MMA
Even at a young age, long before you know what you are going to use them for, your instincts told you to protect your testicles, the family jewels, the nuts.
If there is one thing most men agree on it’s to protect your family jewels. Even at a young age, long before you know what you are going to use them for, your instincts told you to protect your testicles. As a fan of MMA and a former athlete Craig Diamond would cringe seeing some of the shots guys would take right to the balls. Not to mention the fact that unlike boxing where they wear large groin and ab protection with few low punches and no kicks, MMA fighters had very little protection. Craig Diamond knew this was all nuts and decided he can fix this problem that existed while saving fighters some suffering.
January 17, 2005. Some fans of MMA say it was a day that changed the future for the sport of Mixed Martial Arts. Spike TV premiered The Ultimate Fighter, a sixteen contestant reality show of MMA fighters vying for a contract with the UFC. Around this time Diamond MMA Founder Craig Diamond was watching and it quickly caught his eye. Craig had watched MMA in college, he had the tapes, and was familiar with the sport but like many was surprised to see it on TV and the TUF format.
Craig’s involvement with the sport began with some t-shirts, which then lead to designing fight shorts and testing with some of the top gyms around the country. Gyms like American Kickboxing Academy, Roufusport, and many top athletes in the sport of MMA. During his time in the gyms Craig heard a frequent sentiment, what athletes really needed was high quality groin protection. Many other elements of the sport were advancing, but the traditional steel Thai cups or cheap baseball cups were the standard for even athletes at the highest levels.
That was the moment the lightbulb went off and Craig Diamond’s entrepreneurial nature kicked in. Everything he had been doing was put on hold, and a new defined focus on creating the best groin protection specifically for the sport of MMA began. A team of developers was recruited and they quickly began to protoype the new groin protection system based on the different ideas and things that were being used and worked currently. That’s Diamond MMA’s beginning in a nutshell. Get it?
Even with a cup, why do nut shots hurt so bad? Craig Diamond explains that Most cups don’t stay in place and keep all your family jewels inside at all times. The cup shifts and moves, especially with sweat and in the later rounds. Take a shot to the groin and the cup isn’t in place, you all know how that works out.
Here is where the Diamond MMA difference begins to show. One of the reasons that cups shift is that they aren’t supported properly. Diamond MMA has a fix for that, whether it be in their Compression Jock System or the more traditional Quad Strap Jock System. The patented system starts there and keeps the cup in place during any lateral or horizontal movements that occur in a fight. Another of the reasons that cups shift is that they are not created in the correct shape and are not generally designed to take the level of impact that many fighters receive from a groin shot. The exclusive Diamond Cup Geometry deflects and distributes the force while the rubber insert helps to absorb impact. As easy as it sounds, problem solved.
The Diamond MMA Groin Protection System is also just that, a complete system. The compression jock and quad strap jock are both designed specifically for the Diamond MMA cup. Where other providers or solutions require you to purchase compression shorts or a jock you like then pair it with your favorite cup, Diamond MMA has done that for you designing the best system on the market.
Diamond MMA has been a prominent brand in the sport of MMA since their inception in 2011 and have been worn by many fighters competing in the highest level organizations including the UFC, Bellator, and many others. Diamond MMA set out in the beginning to not sponsor any athletes, they wanted the product to speak for itself, and that it does. A quick visit to the company’s website at DiamondMMA.com reveals a slew of testimonials from some of the best fighters in the sport today. These are real, genuine testimonials who appreciate Diamond MMA protecting their junk.
In addition to being sold at major online retailers Diamond MMA Groin Protection Systems can be purchased at DiamondMMA.com where they are also offering a special 15% discount to readers of the site with code UNDERGROUND at checkout.