How much MMA is too much?
How much MMA is too much? As the Ultimate Fighting Championship, World Extreme Cagefighting and Strikeforce in recent weeks have…
How much MMA is too much?
As the Ultimate Fighting Championship, World Extreme Cagefighting and Strikeforce in recent weeks have talked about expanding their respective schedules next year, a question is raised: How much mixed martial arts can be supplied before the demand is oversaturated?
A couple years back, during another expansion phase, UFC owners Dana White and Lorenzo Fertitta stated they didn’t believe overexposure was a possibility. They cited the number of football and basketball games that are played, and that those sports maintain their popularity year after year.
Thus far, they haven’t been proven wrong. UFC has expanded its number of events every year in recent years, and as a business, the sport is currently riding its highest wave of popularity.
But in television, overexposure is a real thing. Whether talk shows, game shows, or whatever is the hot thing in a given year, TV is a world of a new concept getting hot, everyone copying it, and quickly, people burn out on it. Remember the television show Who Wants to be a Millionaire? It was the hottest thing on television, so much so that at one point ABC ran it four nights a week.
