Heyman done with pro wrestling, signs deal with EA Sports MMA
Heyman’s production company, Looking for Larry, which he co-owns along with Mitchell Stuart, opened an advertising department last month. Their…
Heyman’s production company, Looking for Larry, which he co-owns along with Mitchell Stuart, opened an advertising department last month. Their first client? EA Sports MMA.
“This was not a coincidence,” Heyman told MMA Fighting. “I mean, could they have come to me and wanted me do their boxing game with Manny Pacquiao? Yes, they could have. Or the Madden game? Or the NHL game? I would love to do the Tiger Woods game, and I’m going to have the balls to pitch it off of the quality of the work that we did in the MMA game, I’m certainly going to pitch, ‘Hey, give me the Tiger Woods. Let me work with other personalities; I’ll bring their personalities out in a manner that you haven’t seen before.'”
EA Sports hired Heyman to produce five promos for their upcoming video game, which hits stores on Oct. 19. The first, which can be seen below, starring Strikeforce welterweight champion Nick Diaz, was released on Friday.