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HBO PPV boss Taffett: Boxing & MMA only 5% overlap
“We’ve done a lot of research at HBO talking to our pay-per-view distributor, we haven’t found more than five percent…
CP
Chris Palmquist
“We’ve done a lot of research at HBO talking to our pay-per-view distributor, we haven’t found more than five percent overlap between the audiences,”
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“They’re two businesses that co-exist. Two sports that are thriving. Our sport, whether it’s on HBO or PPV, has been growing significantly over the last three or four years. There’s surprisingly little overlap of the consumer base.”
-HBO pay-per-view chief Mark Taffett
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