GOOD4U drinks banned by the UFC
One of the brands that won’t be found on Zuffa’s list of approved sponsors is the GOOD4U sports drink. According…
One of the brands that won’t be found on Zuffa’s list of approved sponsors is the GOOD4U sports drink.
According to the beverage, it was informed Tuesday morning by Lorenzo Fertitta and the UFC that the brand will no longer be welcome in the UFC and WEC, beginning with this Saturday’s UFC 121 in Anaheim.
“GOOD4U Drinks is seen by Zuffa as a direct competitor to Xenergy (which is owned by Zuffa) and AMP Energy which advertises heavily on both WEC events and Spike TV’s The Ultimate Fighter program, and although GOOD4U are sport drinks not energy drinks, they have been taking share from these brands,” Double D Beverage Co-President Rick DeBanks stated.
