In issue 3 of Fighters Only Canada, Fertitta says that the general public has no idea who Fedor is, nor do they care. He would not make an impact from a business standpoint, in my opinion, with the UFC.
Would I like to see him in the UFC? Absolutely!” he says without hesitation. “I would say I’m more puzzled as far as why his management team opted not to go the route of doing business with the UFC. What they’re missing is we could turn him into a household name overnight.
