Exec: UFC coming to Japan as early as late 2011
Mark Fischer, who heads the UFC Far East office in Beijing, says that the supposed decline of MMA in Japan…
Mark Fischer, who heads the UFC Far East office in Beijing, says that the supposed decline of MMA in Japan is something that does not unduly worry the UFC.
I think the landscape is very good. I think we all know that it was maybe tainted a little bit by some of the MMA events and things surrounding them that may have gone on up until now, but I think it’s critical that people understand that the UFC is above all that and stands for excellence in the sport.”
Fischer revealed the UFC could stage an event there as early as late 2011 or in the opening months of 2012, Fischer said in the meantime the focus is on increasing UFC presence on the airwaves and in the Japanese online sphere.
By expanding the number of partners in media, consumer products and potentially sponsorships, it will allow us to have that really big event here and expand even more. I think it’ll be a virtuous cycle for us, in taking these steps.