EA Sports MMA more or less DOA at retail
EA Sports MMA, has failed to make an impact on the market despite decent reviews and excellent word-of-mouth. The game…
EA Sports MMA, has failed to make an impact on the market despite decent reviews and excellent word-of-mouth.
The game sold just 45,000 units in its release month, according to an article at GameIndustry.biz.. To put this in perspective, the original UFC Undisputed 2009 sold over 1 million copies across PS3 and Xbox 360 in its first month of release. Even the rather lukewarmly received 2010 edition managed 413,000.
Don’t say we weren’t warned: Cowen & Company released a report before October had even ended announcing that the game was “more or less DOA at retail, while UFC recently announced an extension of its license with THQ, likely putting an end to EA’s efforts to expand into the mixed martial arts genre.”
Electronic Arts lost over $200 million in the last quarter, and with wretched sales for EA Sports MMA showing once again that the UFC has a lock on the market, stockholders could not be blamed for wanting EA out of the MMA business.