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DFW: Missing WEC logo part of master plan

White has taken over for WEC general manger Reed Harris for the promotion of the event. Bruce Buffer will emcee…

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Chris Palmquist
April 23, 2010 · 1 min read
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White has taken over for WEC general manger Reed Harris for the promotion of the event. Bruce Buffer will emcee the event rather than Joe Martinez. UFC broadcasters Mike Goldberg and Joe Rogan will handle the play-by-play duties on the evening’s pay-per-view broadcast.

“When I took this thing and made it my own personal project, I said from the get-go how we were going to promote this fight,” White told MMAjunkie.com following today’s pre-event press conference.

“This thing is everywhere. It’s on Spike TV. The commercials are running on Spike TV. The ‘Countdown’ show is on Spike TV. It’s on MTV2. It’s on Versus. It’s everywhere. That’s how we did it.”

“This one’s called ‘Aldo vs. Faber.’ I have a whole plan for this whole thing.”

“On Monday morning when those numbers come in, I’m not going to look back and say, ‘You know what? I should have done this.’ I f—— did everything I needed to do for this card and for this pay-per-view, and we’ll see what happens.”

” I like to think that I know what I’m doing, and we’ll see how this thing goes on Saturday.”

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