DFW is 32nd most influential man
Dana White isn’t your typical sports mogul. Unlike his refined peers in the NBA and NFL, this former amateur boxer…
Dana White isn’t your typical sports mogul. Unlike his refined peers in the NBA and NFL, this former amateur boxer is a gritty, smack-talking meathead who makes no apologies for his impetuous persona. And nor should he. His brash, winner-takes-all attitude has helped transform the UFC into a billion-dollar enterprise with officially sanctioned events all around the world.
We’re big, White admits. Our ratings on Spike TV beat most of the major sports in our 18-to-34 demo. Last year we beat four Monday Night Football games in the demo. In eight years, the UFC will be bigger than the NFL, bigger than World Cup soccer. It will be the biggest sport in the world.
Overall Score 79.5
Reader’s Score 83.8
Staff’s Score 75.1
Last Year’s Rank 10th