Dana White: If we pull this off we will be mainstream
UFC President Dana White, who said he also negotiated with CBS, Comcast and Spike TV for a major TV deal, said…
UFC President Dana White, who said he also negotiated with CBS, Comcast and Spike TV for a major TV deal, said the Fox deal accelerated at 100 mph in recent months.
“I was so stressed out,” White said. “If this didn’t take years off my life, nothing did. It was all about, ‘This thing is about to be great,’ while knowing, ‘If we blow this thing, nothing could be worse.’
“We’re not mainstream yet,” White said he told his UFC staff last week. “Now’s the time to dig in and work. If we pull this thing off, we will be mainstream.”
“We live in a bubble in our (Vegas) offices and take it for granted people know what armbars, guillotines and triangle chokes are — nobody knows what this means. We have to view (programming on FOX) as if nobody knows anything about this sport, that people die in this cage.
“We’re going to educate the masses, treat it like nobody knows who we are. I think our (hardcore) audience understands that’s necessary.”