Dana gave out 3,300 free tickets for UFC 104
The UFC is battling the economy just like every other business in the United States. It becomes a bigger challenge…
The UFC is battling the economy just like every other business in the United States. It becomes a bigger challenge for them when you hold a live event every three weeks. The promotion is giving Los Angeles another try after so-so results back in 2006 at UFC 60 at the Staples Center. The UFC also rolled the dice with a main event featuring two Brazilian, non-English speaking fighters. Lyoto Machida has the potential to be the best pound-for-pound fighter in the UFC, but is that enough to fill one of the biggest arenas in the United States?
Clearly, UFC president Dana White was worried and went on his most aggressive Twitter ticket blitz campaign ever. Before each event, White generally gives his 300,000-plus followers a chance to meet him for free tickets. For UFC 104, White gave away tickets in New York, Phoenix, Las Vegas and Los Angeles. White told Cagewriter that he gave away 3,300 free tickets! (1:28 mark)