Commercials sold out for UFC on FOX 1
“We’ve gotten more credibility now because we’re on FOX with all these big sports leagues. The fact these guys are…
“We’ve gotten more credibility now because we’re on FOX with all these big sports leagues. The fact these guys are reaching out to these other sponsors and they’ve had a great response is big not only for us, but for the fighters, too. This will trickle down to everybody. It’s a big deal and yes, it’s been great and it’s only going to get better.”
-UFC president Dana White
Tickets have yet to go on sale for the UFC’s maiden voyage on broadcast television, but the promotion can already boast a sellout in perhaps its most important indicator: television ad sales.
Just one month after the UFC and FOX announced its seven-year deal will begin with a Nov. 12 event at the Honda Center in Anaheim, California, the network has already sold out all of its existing commercial slots for the show.
The quick sellout is a positive sign that blue-chip, corporate sponsors are willing to test the waters.
“The pressure is on us to deliver,” White said. “Meaning [it ‘s on] us and FOX to put out an event that night like you’ve never seen when it comes to combat sports. [Velasquez and dos Santos] are going to do what they always do. They’ve been delivering for 10 years, and that’s why we’re sitting up here today.”